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► MCQ Exam ON : Developing Marketing Strategies and Plans

The planning of target market and value proposition of firm is part of

1)		tactical marketing plan
2)		strategic marketing plan
3)		firm's financial plan
4)		market opportunities
5)		NULL

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Important MCQ on Related Subject

📌	The first phase of value creation sequence is

📌	The 'market-development strategy' is used to gain market share

📌	In the value creation, 'choosing the value' phase includes

📌	The process of planning where to allocate the funds of business unit is part of planning under

📌	The design strategy of business includes

📌	The value creation sequence process phases does not include

📌	The analysis of opportunities and threats is included in

📌	The planning of marketing tactics, merchandising and customer service is part of

📌	The plausible representation of possible future based on assumptions is called

📌	The activities in researching and developing offerings with high quality is part of

📌	The structure, policies and corporate culture to change business environment are called

📌	In the value creation, 'communicating the value' phase includes

📌	All the activities that defines the target markets and potential customers is part of

📌	A tool or process used to create more value for the customer

📌	The business can be defined in the dimensions of

📌	A written document that summarizes the marketing objectives and how to achieve them is called

📌	The strategies such as diversification, penetration and market development are part of

📌	The strategies such as vertical and horizontal integration are classified as

📌	The building of understanding, individual customer offerings and deeper relationships is part of

📌	The 'product-development strategy' is used to gain market share

📌	The levels involve in marketing plan are

📌	The organizational division which made the decision on the amount of available resources is part of

📌	The companies core business process includes

📌	The 'value chain' identifies

📌	The instrument for directing and coordinating the whole market effort

📌	The value creation process and value delivery sequence can be divided into

📌	The 'operations, sales and services' are part of firm's value chain

📌	A game plan for achieving goals is called

📌	The process of defining the business, shaping its scope and repositioning the brand entity is part of

📌	The process of defining customer focus on selling a product to existing market is called

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