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► MCQ Exam ON : Developing Marketing Strategies and Plans

The 'core competency' does not consider

1)		source of competitive advantage
2)		perceived benefits
3)		variety of markets
4)		easy imitation
5)		NULL

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Important MCQ on Related Subject

📌	The 'market-development strategy' is used to gain market share

📌	The assessment of growth opportunities is part of

📌	The structure, policies and corporate culture to change business environment are called

📌	The 'market-penetration strategy' is used to gain market share in

📌	A written document that summarizes the marketing objectives and how to achieve them is called

📌	The activities in researching and developing offerings with high quality is part of

📌	The strategies such as vertical and horizontal integration are classified as

📌	The first phase of value creation sequence is

📌	The analysis of opportunities and threats is included in

📌	The building of understanding, individual customer offerings and deeper relationships is part of

📌	The second phase of value creation sequence is

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📌	In the value creation, 'providing the value' phase includes

📌	A tool or process used to create more value for the customer

📌	The business can be defined in the dimensions of

📌	The approving of orders, shipping goods on time and payment of collection is part of

📌	The organizational division which made the decision on the amount of available resources is part of

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📌	When a company agrees to promote product of any other company's market offering is best classified as

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📌	The design strategy of business includes

📌	The network of specific suppliers and distributors to create superior value is called

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📌	The process of defining customer focus on selling a product to existing market is called

📌	The analysis of strengths and weaknesses is included in

📌	The gathering and acting upon information about the market and its offerings is part of

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📌	The instrument for directing and coordinating the whole market effort

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