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► MCQ Exam ON : Customer Driven Marketing Strategy

The 'local or individual marketing' is also called as

1)		mass marketing
2)		segmented marketing
3)		niche marketing
4)		micromarketing
5)		NULL

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Important MCQ on Related Subject

📌	The market which is segmented on the basis of 'readiness stage' is best classified as

📌	The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

📌	The process of segmenting the market and identifying which segments to target is classified as

📌	The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

📌	The 'undifferentiated marketing' is also called as

📌	The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

📌	The competitive marketing strategies plays a role in company's

📌	The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

📌	The market segmentation based on customers race and nationality is an example of

📌	The market segment which is large enough or profitable enough to be served is known as

📌	The marketing strategy which does not focus on the difference between the consumer needs is called

📌	The 'differentiated marketing' is also called

📌	The Royal Caribbean hotel chain which targets families and high energy couples is an example of

📌	The market segmentation done on basis of 'occupation' and 'education' of customers is an example of

📌	If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as

📌	Swedish furniture giant IKEA targets middle class segment at global scale is an example of

📌	The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of

📌	The market which is segmented on the basis of negative and hostile attitude toward product is considered as

📌	Segmentation of international markets such as amount of beaureaucracy in a country is an example of

📌	The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as

📌	Coca-Cola creates marketing programs targeting teen agers world widely is an example of

📌	The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of

📌	The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

📌	The 'local or individual marketing' is also called as

📌	The strategy that focuses on smaller segments and attract only few competitors is called

📌	Segmentation of international markets on the basis of monetary regulations is an example of

📌	The Coca-Cola's "Good Morning" campaign promotes consumption of soft dink in morning is an example of

📌	Segmentation of international markets on the basis of common languages, religions and customs is example of

📌	The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

📌	The 'concentrated marketing' is also called as

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